Spindle Fitness


Jeff was looking for new branding that distinguished their brand from "tough guy" gyms. He was interested in a more nuanced feel that communicated their style of training which includes customized, simple movements that work with your body and your schedule to accomplish results. Jeff also wanted to redo and simplify their website.  



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Jeff wanted his website to showcase their technique-based approach to fitness along with the joy and warmth of Spindle's personal trainers. He wanted a softer brand that communicated their interest in helping their clients achieve their goals.